So what should Apple do next? It remains to be seen whether the company can still innovate at the highest levels, but there's plenty of low-hanging fruit. In going through the list, I'll stay away from things Apple will almost certainly never do—such as opening its App Store to all developers at all times, or allowing customers to root their devices, or replace all of the built-in apps. While these things are highly desirable to phone enthusiasts, they carry risks down the line in terms of the quality of Apple's app catalog, and the company's highly specific arrangements with the major U.S. carriers.
So let's leave that stuff to Android fans. Instead, let's talk about what Apple can do to make the next iPhone and iOS 7 even better, using the design framework and ecosystem the company already has in place: Larger, higher-resolution displays . This is the one everyone is clamoring for—and with good reason. It's not just that bigger is better. It's that more people are using phones as their primary internet access devices. In many cases, a phone acts as a main computer; fewer people are holding phones up to their heads to make calls. When Samsung sold the first five million Galaxy Note tablets , against many pundits expectations (including mine) 18 months ago, that was Apple's cue to respond in kind. The 4-inch iPhone 5 $199.99 at Best Buy , while an incremental size increase over the first five years of iPhones, isn't nearly enough now. Smaller one-handed phones can, and do, have a market. But Apple needs to play in the bigger leagues as well.