Wednesday 18 September 2013

Blackberry's Extinction

According to report, private investors are eyeing BlackBerry and its assets, but not the entire company. Several equity firms have signed non-disclosure agreements with BlackBerry in recent weeks to explore acquisition possibilities, though sources say it is likely the company will be broken up and sold in pieces.

Private equity firms are looking at BlackBerry's operating system and the patents surrounding its keyboards, in particular. One of BlackBerry's largest investors, Fairfax Financial Holdings, has met with other financial firms in hopes of finding a way to take the entire company private, but it holds only about 10% of the firm. Reports says the sales process is expected to begin within a few weeks.

BlackBerry announced last month its intent to "explore strategic options" after its BlackBerry 10 operating system and handset failed to generate interest among consumers. Consumers prefer andriod base devices or the iphone to blackberry.

The reason for this is not unconected to the fact that blackberry os is dull and freezes constantly, its app world is poor as compared to its competitors and its hardware is not stylish.

I remember back in 2008 when blackberry was at its peak, it was the king of smart phone, every top guy owned one. And if you wanted to belong, you had to own a blackberry so as to share you pin to any interested parties. Then it was worth more than $18 bn, today, its worth is a little more than $5 bn. Today blackberry cannot hold down the third spot in the smartphone world, its iphone, andriod base phones and windows phone.

With bbm set to be just another instant messenger that phones running andriod version 4.0 and above and iphone can access, blackberry might have seen its good times. Whether blackberry can reinvent itself only time will tell but until then fans of the smartphone can jolly in the fact that blackberry was once a king

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